<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">

  <!-- ====== HOME ====== -->
  <url>
    <loc>https://matteo.fyi/</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://matteo.fyi/" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/</loc>
    <lastmod>2026-05-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://matteo.fyi/" />
  </url>

  <!-- ====== BLOG (EN + FR pairs) ====== -->
  <url>
    <loc>https://matteo.fyi/blog/hire-performance-marketing-consultant.html</loc>
    <lastmod>2026-04-28</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/hire-performance-marketing-consultant.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/recruter-consultant-performance-marketing.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/recruter-consultant-performance-marketing.html</loc>
    <lastmod>2026-04-28</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/hire-performance-marketing-consultant.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/recruter-consultant-performance-marketing.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/consultant-vs-agency.html</loc>
    <lastmod>2026-04-15</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/consultant-vs-agency.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/consultant-vs-agence.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/consultant-vs-agence.html</loc>
    <lastmod>2026-04-15</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/consultant-vs-agency.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/consultant-vs-agence.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/pipeline-attribution-engine.html</loc>
    <lastmod>2026-04-02</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/pipeline-attribution-engine.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/moteur-attribution-pipeline.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/moteur-attribution-pipeline.html</loc>
    <lastmod>2026-04-02</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/pipeline-attribution-engine.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/moteur-attribution-pipeline.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/mmm-vs-multi-touch-attribution.html</loc>
    <lastmod>2026-03-19</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/mmm-vs-multi-touch-attribution.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/mmm-vs-attribution-multi-touch.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/mmm-vs-attribution-multi-touch.html</loc>
    <lastmod>2026-03-19</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/mmm-vs-multi-touch-attribution.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/mmm-vs-attribution-multi-touch.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/cfo-paid-media-budget.html</loc>
    <lastmod>2026-03-05</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/cfo-paid-media-budget.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/cfo-budget-media-paid.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/cfo-budget-media-paid.html</loc>
    <lastmod>2026-03-05</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/cfo-paid-media-budget.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/cfo-budget-media-paid.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/abm-pipeline-fix.html</loc>
    <lastmod>2026-02-20</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/abm-pipeline-fix.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/abm-b2b-pipeline.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/abm-b2b-pipeline.html</loc>
    <lastmod>2026-02-20</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/abm-pipeline-fix.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/abm-b2b-pipeline.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/scaleup-performance-playbook.html</loc>
    <lastmod>2026-02-06</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/scaleup-performance-playbook.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/playbook-performance-scaleup.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/playbook-performance-scaleup.html</loc>
    <lastmod>2026-02-06</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/scaleup-performance-playbook.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/playbook-performance-scaleup.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/incrementality-testing-paid-search.html</loc>
    <lastmod>2026-01-23</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/incrementality-testing-paid-search.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/test-incrementalite-search-paid.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/test-incrementalite-search-paid.html</loc>
    <lastmod>2026-01-23</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/incrementality-testing-paid-search.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/test-incrementalite-search-paid.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/reallocate-emea-media-budget.html</loc>
    <lastmod>2026-01-08</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/reallocate-emea-media-budget.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/reallouer-budget-media-emea.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/reallouer-budget-media-emea.html</loc>
    <lastmod>2026-01-08</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/reallocate-emea-media-budget.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/reallouer-budget-media-emea.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/reading-roas-channel-decay.html</loc>
    <lastmod>2025-12-18</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/reading-roas-channel-decay.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/lecture-roas-declin-canal.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/lecture-roas-declin-canal.html</loc>
    <lastmod>2025-12-18</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/reading-roas-channel-decay.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/lecture-roas-declin-canal.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/pmp-programmatic-guaranteed-b2b.html</loc>
    <lastmod>2025-12-04</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/pmp-programmatic-guaranteed-b2b.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/pmp-programmatique-b2b.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/pmp-programmatique-b2b.html</loc>
    <lastmod>2025-12-04</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/pmp-programmatic-guaranteed-b2b.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/pmp-programmatique-b2b.html" />
  </url>

  <url>
    <loc>https://matteo.fyi/blog/fractional-performance-strategist.html</loc>
    <lastmod>2025-11-20</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/fractional-performance-strategist.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/strategist-performance-fractionnel.html" />
  </url>
  <url>
    <loc>https://matteo.fyi/fr/blog/strategist-performance-fractionnel.html</loc>
    <lastmod>2025-11-20</lastmod>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://matteo.fyi/blog/fractional-performance-strategist.html" />
    <xhtml:link rel="alternate" hreflang="fr" href="https://matteo.fyi/fr/blog/strategist-performance-fractionnel.html" />
  </url>

</urlset>
